Holiday Artists' Market at Old Town Hall in Salem MA

November 26 2017 from 10:00 am until 5:00 PM


We are pleased to invite you to join us as a vendor at the Artists’ Holiday Market happening on November 26, 10am-5pm, at the Old Town Hall in downtown Salem, MA.

Salem Arts Holiday Artists’ Market

Information for Vendors

You may be a bit stressed, excited, nervous, and anxious! We’re here to tell you that it is all completely normal! Take a deep breath, and stay positive. This Holiday Artists’ Market is going to be a great experience. 

 

The Day of the Artists’ Market

 

CALL TIMES

You can arrive as early as 8:00 AM and no later than 9:30 AM to set up. That’s not a lot of time before doors open at 10:00 so please come early and be organized.

When you arrive check in with the Salem Arts table on the first floor and someone will help you locate your market space.

 

LOAD IN:

The main entrance to Salem Old Town Hall is around the front side of the building if you’re facing it from Essex Street.  There is a set of double doors.

There are two floors. Lower floor is straight through the doors in to the hall. Upper floor uses the stairs to the left of the main doors. There’s a second set of stairs in the back of the lower floor too. Please be patient loading your displays and merchandise as there will be other vendors loading in at the same time.

 

LOAD OUT:  Please be patient while loading out.  Load in is usually scattered but load out everyone is tired after a long and exciting day.  Take turns and it will all go smoothly. 

 

PARKING:  You can park along the sides of the Old Town Hall building during load in and Load Out only.  There is no parking at Old Town Hall. There is street parking and there are several public parking lots and garages nearby. Also parking is FREE on Sundays in Salem. Vehicles must be removed from around Old Town Hall before 10:00 AM.

 

 

PLAN AHEAD…

You are responsible for any tables, displays, and hardware required to hang your work. There will be limited access to outlets so please let us know what special needs you have beforehand. Additional lighting is encouraged! If you have lighting you can utilize for your space, bring it!  Also bring extension cords and power strips as needed. Spruce up you space with a string of Christmas lights or accent lights, even a floor lamp will do!  Battery-operated lights are also great due to limited access to outlets.

NO UP LIGHTING!! Up lighting not only can be unflattering to your work but it can be dangerous!! Beyond folks potentially tripping on your lights it can blind them!! Seriously, don’t do it!  

You must bring your own tables!  You can get creative here!  Before you go shopping take a look around your house!  A bedside table can be transformed into a display space!  Bookcases are narrow enough not to deter people from approaching your space but have multiple shelves to display framed work or prints!  Some artists bring most of their work in milk crates, then flip the crates over and cover them with a fabric and used the some to stack prints in. 

The amount of space I provide is approximately 8’ X 6’.  If your work is larger scale we will do our best to figure out the best spot to place you to accommodate a few bigger pieces. 

Here is a useful blog that we came across regarding setting up your sales space: 

Shades of Blue Interiors - How to Sell Out: My Tips for Running a Booth

 

TIPS

Here are a couple of helpful tips to ensure you get everything done on time and have a successful Holiday Artists’ Market!

 

ENGAGE: 

Visualize your space as if you were a guest at the Holiday Artists’ Market. Where would your eyes go, what would keep visitors engaged and interested. Make sure that you're putting your best foot forward.

 

BUSINESS CARDS:

Don't forget your business cards, if you have them.

 

DRESS TO IMPRESS

Dress nicely; you're representing yourself and your brand.

 

CHECK YOUR LIST!

Make a checklist and pack your car the night before, this way you can wake up and only worry about feeding and dressing yourself before you're out the door.

 

BACK-UPS. 

Bring back-up equipment, lights, extension cords, gear etc. You never know what you might need extra of. 

 

GATHER EMAILS: 

Have an e-mail sign up list! Capture the information of people at the Holiday Artists’ Market. There will be lots of eyeballs. If they're buzzing around your work, or want to know more about you as a talented artist, make sure you find out who they are!

 

Food and Drinks:  

There are several cafes, restaurants, and coffee shops nearby. Be sure to feed yourself before the Artists Market gets busy. Nobody wants to see you stuffing a burger in to your face while they’re shopping. 

Stay HYDRATED!!  It’s a big day for each of you!! While you might get halfway through the day on adrenaline and coffee! NOT HEALTHY!! Bring your own water for you and your assistants.  Salem Arts will also be selling bottled water.

 

Internet & WIFI:  

Salem Old Town Hall does NOT provide WIFI or Internet access. There is the City of Salem free WIFI with No Password But it will be slow.  Please do not depend on using the Salem Free WIFI network for any of your presentation or sales.  PayPal and Square readers should work off your phone’s data or consider budgeting using your phone as a WIFI host spot.  If you are intending on having a slide show on a laptop or iPad, please prepare to show it without WIFI.

 

MAXIMIZE YOUR SALES!!  

We highly recommend getting yourself set up with Pay Pal or Square to be able to take credit cards for purchases!  Signing up with Pay Pal is easy and they send you a FREE reader that can be attached to any smart phone or tablet!  They take a smaller percentage than square as well so I’m partial to them. 
Find Out More Here: https://www.paypal.com/home 

 

HOW TO PRICE YOUR WORK:  

Across the country the “sweet spot” for pricing tends to be in the $35-$40 range.  That does not mean someone won’t purchase a $1000 original painting, BUT work priced in that range moves the fastest.  If you’re new to selling there is a great app that helps you price your work!  Check it out here:  http://www.artpricecalculator.com/  There is a free trial available or you can purchase the app for $1.99! 

New fans are more likely to consider buying a piece if they can clearly see the price marked. 
Make creative tags or use price stickers.

 

 

LITTLE EXTRAS

Guest LOVE give-aways!  Small buttons or postcards made to give out to guests in addition to business cards are a great idea. Any type of wearable art is a great tool to extend your promotions beyond the event.  Even a magnet hanging on someone’s refrigerator that catches a visitor’s eye is one more person exposed to your work!   

 

Hopefully these tips help you have the best Holiday Artists’ Market possible. Thank you for sharing your creativity with us. We are so honored to have you participate in the Salem Arts Holiday Artists’ Market!

 

 

 

 

Questions? Email info@salemarts.org





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Salem Arts Association is located at "The Bridge at 211" in Salem Massachusetts.
Gallery Address: 211 Bridge Street, Salem MA 01970 (Gallery Entrance on Ash Street)
Gallery Hours: Saturday and Sunday Noon to 6:00 PM (Monday Holidays and by appointment)
Mailing Address: PO BOX 226, SALEM MA 01970
Email us at Info@SalemArts.org | 978-745-4850

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